Samphel Bhutia
is currently
pursuing Ph.D. in the Department of Commerce at Raiganj University. Originally
from Darjeeling, he completed his undergraduate studies at the University of
North Bengal, graduating with a Bachelor of Commerce (Honours) in Accountancy
in 2021. He subsequently earned Master of Commerce from the same university in
2023, with a specialization in Marketing and Finance. He qualified for the
University Grants Commission National Eligibility Test (UGC-NET) in Commerce
during the third semester of his postgraduate studies. In addition to his academic qualifications, he holds a Diploma
in Financial Accounting, with proficiency in Tally, Microsoft Excel, MS Office,
and operating systems. He is also well versed in SPSS Software (Statistical
Package for Social Sciences) and in Bibliographic Analysis using the VOSviewer
Software. His research interests encompass digital financial literacy, emerging
trends in finance and marketing, and the role of artificial intelligence in
marketing.